Research from the MRC/CSO Social and Public Health Sciences Unit features in a recent House of Commons briefing on the current advertising regulatory system in the UK, with specific reference to advertising to children.

 Picture of advertising hoarding at bus stop

It references a paper co-authored by Dr Jon Olsen, Dr Chris Patterson, Dr Fiona Caryl, Professor Rich Mitchell and Professor Shona Hilton that explores children’s exposure to unhealthy advertising at bus stops and a paper co-authored by Dr Fiona Caryl and Professor Rich Mitchell that examines children’s exposure to tobacco retailing.

Both studies used advanced methodologies by inviting children to wear GPS devices to measure real exposure.

Read the briefing


First published: 28 June 2018