Leslie Thompson
Published: 19 January 2024
Leslie’s PhD research in Marketing focuses on how user behaviours, perceptions, and preferences drive and sustain market leadership in the search engine industry.
Leslie holds a BA (Hons) in Marketing and an MA in International Business, and obtained both degrees from the London Metropolitan University. He has extensive experience in both the private and public sectors. Before joining ASBS, he worked in Incident Management at the UK government’s Department for Business & Trade.
His PhD research in Marketing focuses on the global dominance of the search engine industry, from a consumer-centric viewpoint.
The objective is to determine how user behaviour, perceptions, and preferences drive and sustain market leadership, in the competitive global search engine industry. Leslie's research outcomes will enhance and advance theoretical understanding, by creating and validating a conceptual framework that explains consumer choices and behaviour in the search engine market.p>The research findings will offer actionable recommendations and data-driven insights, to inform policymakers and regulators in the digital industry.
First published: 19 January 2024