Tone of Voice
Define your tone of voice: The tone and voice you choose will help convey your key message and align with your overall identity. It’s about defining how you speak online reflecting your department personality and values.
The tone reflects the overall feeling your social media content and account conveys. For example the tone can be serious, casual, formal, or humorous depending on the nature of your account and the audience you are trying to reach. Your tone might change depending on the nature of the content. The voice is the personality and style of language you use on your account.
To decide on your tone of voice consider the following:
- The audience you are trying to reach - students, industry professionals, or academics?
- Your overall goals
- The key message you want to convey