Resource
Assess the resources available to you, such as personnel, budget, content assets, and tools. Identify the strengths and limitations of each resource to better allocate them in your social media strategy.
- Identify individuals who want to be involved in the content creation process
- What’s your budget for paid and boosting posts
- What existing hardware do you have and what do you need in order to be effective on your channels (phone, microphones, lighting, software)
Remember that social media strategies should be adaptable and flexible, allowing room for experimentation, learning, and evolution based on your audience's response and changing trends in the digital landscape.