Library in spring with trees.

Content

Develop a content strategy: Create a well-thought-out content strategy that aligns with the goals and values of your department. Consider a mix of promotional content, educational materials, student stories, faculty achievements, and industry updates.

  1. Plan ahead for big events or campaigns related to your faculty or school.
  2. Create a content calendar that outlines key dates, themes, and topics to cover. 
  3. Develop a mix of content types such as words, images, video and graphics to cater to different audience preferences. 
  4. Ensure your content is valuable, relevant, engaging, and aligned with your objectives and audience interests. 
  5. Leverage storytelling, user-generated content, and collaborations with faculty or students to enhance engagement.