Accuracy
Take care to check your facts and grammar before you hit ‘share.’ The content that you post is public, so never post anything that you would not be willing to see published or broadcast or that would infringe copyright or intellectual property (ie if a research paper hasn’t been published yet).
If you make a mistake, acknowledge your error and correct it as quickly as possible.
Any messages that might be perceived as the ‘voice’ or official position of the University should be approved by the Communications Team.