Why do you want a channel?
Is this for a one off event like a conference, or a short-term research project (less than 1 year).
If this is the case you would be better to use an already established social media channel to benefit from their already active audience, for example one of the school/faculty channels and use other staff members’ accounts to share, like and comment on the posts.
Perhaps there is a social media active member of staff that is part of the team who can share content on their channels?
Search on social media to find established UofG channels or get in touch with the social media team to discuss which other channels exist and which channels would suit your content best: socialmedia@gla.ac.uk