Choosing an account manager
Thinking about who is going to manage your social media accounts is really important. Ideally, this person would have the necessary skill set, interest and time to run the channels effectively. It’s advised that at least two people have access to the account.
All official UofG Social Media accounts should be managed by at least one member of staff. Students can assist with accounts but should not have sole responsibility and should be briefed appropriately by the main account administrator.
If you have multiple account administrators it’s a good idea to work together and develop a strategy so your accounts have similar styles and tones of voice.