Buying advertising
Advertising and media buying
Hybrid is one of the UK's leading Education and Technology specialist media and creative agencies with offices in the US, UK, Australia and Malaysia.
The UK team will work with you to identify, plan and deliver a range of advertising and media buying opportunities that suit your needs.
Contact Hybrid on email: glasgow@hybrid.com
Advertising and agency advice
Advertising can be costly and should form part of a full marketing mix to be effective with your desired target market. Whatever type of advertising you choose, it is worth considering how you can monitor responses and evaluate value for money.
As our procured strategic media buying agency, teams should be aware of some procedures and ways of working before undertaking work externally with an agency.
If you would like advice about advertising or working with our agency, Hybrid, you can contact the Brand & Reputation Team at brand@glasgow.ac.uk
Programme, course or brand advertising
All programme or course advertising is placed using our preferred media buyer Hybrid.
We ask that all colleagues contact their relevant college or school marketing team to discuss the placement of advertising so that they can advise on the best approach as part of the world changing Glasgow brand.
Recruitment (jobs) advertising
All recruitment advertising should be arranged through your Recruitment Assistant in the Recruitment Team, Human Resources. For information regarding publications, deadlines, cost and advice, please contact recruitment@glasgow.ac.uk
If you are planning large-scale recruitment in your area, Hybrid can advise on how this can be used as part of a brand campaign to help raise the profile of both the recruitment activity and the University.
Research (volunteers) advertising
Hybrid can also support the placement of advertising to help recruit research volunteers. If you would like some advice about advertising options and required budgets, please email brand@glasgow.ac.uk